Remixes of UMG artist’s songs made by regular TikTok users like this one posted by Olivia Rodrigo are also popular on the platform and are often beloved as much as the original versions. Many licensed songs by UMG artists that become popular on TikTok also include concert footage, live renditions and snippets of their songs that may not be pulled. It’s unclear how much the actual user experience will shift without UMG music. But when you click on the sound, a message pops up saying the “copyright owner hasn’t made the sound available in your country.” Many other sounds have disappeared completely, as in this Taylor Swift video and this Ice Spice video. On Ariana Grande’s TikTok account, for example, the official version of her new single “ Yes, And” can still be played. Some sounds are still available to hear, but not for use. But UMG said TikTok only accounts for only 1 percent of the music conglomerate’s revenue “despite its massive and growing user base, rapidly rising advertising revenue and increasing reliance on music-based content.” In order to work better with the major music labels, who are oftentimes at odds with TikTok, the social platform created the TikTok Commercial Music Library to house licensed music from labels like UMG for creators to use in their videos. No account needed, just open any experiment on any device with Chrome. You can play with simple or complex songs, make your own, and share them with others. According to TikTok, 88 percent of its users believe that music is essential to the platform’s experience. Chrome Music Lab is a website that lets you explore music and its connections to science, math, art, and more through interactive experiments.
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